Following the strong increase in raw material (due to European geopolitical tensions), which also affected glass, together with the desire to reduce the impact of the production chain, Braccia Rese in 2023 started the B2B experimentation of returnable vacuum (var) on two product lines (the red wines “Gambai” and “Torch”), giving life to the “Bottiglie Rese” project which, in the first year (2023), allowed the reuse of about 900 bottles (6% of total production).
Future intention: apply the return on a minimum number of bottles from each product line, rather than just two references.

Short distances, a fundamental element:
The supply chain activated, to make the var effective and practical, is divided into a radius of about 100km from the wine production area: it involves wineries and restaurants in the province of Cuneo and Turin, who undertake to return the empty bottles (including the cardboard that contained them) to start cleaning them at the New Biemmepi bottle sanitizer company in Neive (Cuneo).

Rethink the label to support a virtuous practice:
During the washing phase, to avoid problems when removing the label (which can cause aesthetic defects and require the use of chemical products), gluing on glass has been ruled out, creating a foldable that hangs around the neck of the bottles that is fixed with lacquer wax as a guarantee seal.

A simple habit to adopt:
To start using bottles already used previously, the company simply had to communicate the choice to the ASL and update the self-control manual with the description of the methods of the procedure adopted (collection, washing and storage).