“About two million sustainable bottles: twelve of the wines produced by the Donnafugata company will be kept in 100% Sicilian, zero-kilometer glass bottles.”


Reduce the environmental impact of the Sicilian wine supply chain, an important and highly profitable sector for the region (one billion of Sicily's GDP comes from wine production, with more than 24,000 hectares of vineyards).
In 2022, the supply chain counted, according to data from the Consorzio di Tutela Vini DOC Sicilia:
The “one hundred percent Sicily” bottles have been produced in Marsala, since 2023, with recycled glass coming exclusively from Sicily.
The production history of these virtuous bottles follows the following process:
• separate waste collection: liability borne by individuals, public and private bodies;
• collection of discarded glass and creation of “oven-ready scrap glass”: the Marsalese company Sarco srl recovers about 85% of the glass collected in Sicily (about 100,000 tons/year), transforming it into the second raw material produced is certified by Re-GlassSicilia, a protocol that guarantees the certain origin of the Sicilian glass supplied;
• production of 'recycled' bottles: O-I Italy Spa in Marsala, the only Sicilian glassworks, transforms scrap into bottles;
• regional commercialization: thanks to the support and partnership with the SoStain Sicilia Foundation (sustainability program for viticulture in Sicily), these bottles are delivered to wine producers (wineries and cooperatives) in the Region, in particular those participating in the program.
What are the characteristics of bottles?
Or am I in stained glass (transparent glass cannot be obtained from recycling processes), suitable and appreciated in particular by the wine market;
or are characterized by a personalised caseback depicting the logo that tells about the practice of circular economy linked to the Island;
or are they made up of at least 90% from recycled glass, the maximum yield that can be obtained from glass recovered from waste, as the processing process involves a phase of separation from pollutants and other non-glassy materials (pyrex, ceramic, porcelain and others) that represent about 10%;
or at the beginning of the trial they weighed 410 grams, but today (2025) it has been reduced by a further 12.2% to 360 grams.
produced in 2023
produced in 2024
involved
• Citizens and citizens are encouraged to do appropriate separate waste collection.
• the wineries participating in the “SosStain Sicilia” program they are the main buyers of the bottles, allowing “the circle to be closed”.
• Sarco srl, glass and metal scrap center on the island, is the partner that guarantees the raw material to be processed.
Considerations about the benefits of the model:
Social:
• creation of solid and virtuous industrial and civil synergies (the commitment of citizens and wine producers is fundamental);
• stimulus for municipalities and citizens to greater awareness and knowledge about the potential of glass, encouraging them to greater critical consumption.
Cheap:
• development of a local, regional economy capable of generating value from waste;
• reduction of bottle supply costs for local companies;
• greater commercial opportunities based on the ethical added value of the product.
Environmental:
• the sale of bottles exclusively in the region (short distances) and the low weight of the bottles - combined with the practice of recycling - minimize the carbon footprint (energy consumption, generation of landfill waste, virgin raw materials and CO2 emissions into the atmosphere);
• it is a supply chain model that can be replicated in other territorial contexts, in particular with a viticultural vocation.
Considerations about the limitations of the model:
• does not take into account the possibility of practicing a returnable vacuum, while solving a fundamental problem, namely the aesthetic homogeneity of the bottle for several producers;
• it is not an applicable solution for bottles intended for export;
1903
O-I Glass is one of the world's leading manufacturers of glass packaging for the food and beverage industry. O-I was founded in 1903 as the Owens Bottle Company from an intuition of founder Michael J. Owens, who revolutionized the glass production process over the course of his career. In 1929, the merger with the Illinois Glass Company gave rise to Owens Illinois (O-I). Present today in 19 countries around the world, O-I has 69 production plants and more than 24,000 employees who operate according to a single vision: to establish itself as the most innovative, sustainable and iconic manufacturer in the field of the production of glass containers. O-I in Italy has 11 plants (2 of which are joint-ventures) in which more than 1600 employees operate, located throughout the country and near the basins of final use.

2020
The main objective of the SoStain Sicilia Foundation is to facilitate the sharing of best practices aimed at respecting the ecosystem, stimulating research and advanced training to develop a culture of sustainability at all levels, orienting production and consumption models to increase, on the Sicilian territory but not only, awareness of the importance of the 2030 Agenda for Sustainable Development. To all Sicilian wineries, whether they have an organic, biodynamic, conventional orientation or more. Beyond the productive orientation, what the participating companies have in common is the desire to share good practices aimed at respecting the ecosystem and to undertake a path that leads to a recognized sustainability certification.
