The bottle is naked

Crate is the first line of wines in the world without a label, which opens a new path in the packaging imagination, shedding light on new alternative possibilities to conventional design. These are high-quality, barrel-aged wines produced by Australia's main wine regions.

The choice of a design that eliminates all branding materials that are considered “unsustainable” is certainly courageous, considering the role that the label plays today in communication for a wine company, an identity card from which you can draw the useful elements to identify the product, the brand, the regulatory aspects and the “character” of the company.

However, talking about sustainability also means taking risks and going beyond the conventional, exploring other ways of branding and communicating.

‍

Where is all the information?

All the information related to the wine is transferred to the screw cap capsule, designed to be as small as possible (to reduce the plastic raw material): the logo of the producing company, the variety, the region of production, the vintage, the bar code.

Thanks to the inclusion of a QR Code, it is possible to acquire more news through the web, which becomes an additional dimension of exploration.

‍

The narrating cardboard box

The brand clearly states its position on the cardboard of shipping boxes, produced strictly with second (recycled) raw material:

'Our planet matters more than our packaging'

No label: save energy

No Glue: Save Waste

No Paper: Save Trees

‍