This platform is created as part of the NODES project, funded by the MUR on M4C2 funds - Investment 1.5 “Innovation Ecosystems” Notice, as part of the PNRR funded by the European Union - NextGenerationEU (Grant agreement Cod. n.ECS00000036)
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This platform is created as part of the NODES project, funded by the MUR on M4C2 funds - Investment 1.5 “Innovation Ecosystems” Notice, as part of the PNRR funded by the European Union - NextGenerationEU (Grant agreement Cod. n.ECS00000036)
“It's a provocative and courageous project for a courageous brand. When we talk about sustainability, we need to take risks, go beyond the conventional and explore other ways of branding and messaging.”
Reduce the negative impact of glass
The single voice that, in wine production, has the most impact in terms of CO2 emissions is the production of glass for bottles: alone it accounts for 24% of total emissions, reaching 30% if the voices of disposal and transport are included.
sources
The bottle is imperfectly beautiful
Crate uses transition glass (bottles produced when glassware changes the colors of the glass and which are normally crushed and recycled) with at least 75% recycled content. These are bottles that would otherwise have been thrown away due to minor cosmetic imperfections such as discoloration, scratches or deformities.
By refusing perfect and new bottles, you reduce the need for further processing and the production of waste. Furthermore, the chosen bottles are the smallest and lightest available on the market, weighing 330 grams (empty).
Each bottle thus becomes unique.
Bottle production: ORORA - world leader in the design, production and decoration of glass bottles and aluminum cans. (Australia)
Limits to consider
• Are wineries ready to accept imperfections (especially for high-quality and expensive wines)?
• Are consumers ready to accept imperfections (especially for high-quality and expensive wines)?
• Could they be reused? Or do their imperfections make them more fragile and delicate?
Potential
• Each bottle is unique, different from the others for an “aesthetic” characteristic that is not seen as a defect, but as a detail capable of telling a story of sustainability.
2009
An Australian family-run company, established in 2009, Fourth Wave Wine has become one of the most dynamic wineries in the world with a portfolio of market-leading wine brands, including Tread Softly, Little Giant, Elephant in the Room, The Hero and Farm Hand. The winery works closely with a small number of like-minded family owned wineries to create a range of authentic and regionally expressive wines from six countries, including Australia, New Zealand, France, Italy, Spain and Argentina. Social Responsibility: Fourth Wave Wine recognizes the Awabakal people as the traditional guardians of the land where we work. It recognizes the country's traditional guardians across Australia and recognizes their ongoing relationship with the land.
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