Soloroero: mutualism and sharing

living as a group is an added value for the individual, even in the economy

Circular practice of

R1

Rethink
citazione

“Life on Gaia is a chorus of contrasts and assonances and the soloists are only a fiction” (Favole, 2022)

vedi progetto
sul web
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sfide

Enhance and protect the territorial identity of Roero, through the shared cultivation and promotion of native Arneis and Nebbiolo wines.

Demonstrate the sustainability and strength of an economy based on sharing

description

Soloroero is an association, a collective, of winemakers, consisting today (2025) of farms Cascina Fornace (Saint Stephen Roero), Valfaccenda and Alberto Oggero (Channel), in the province of Cuneo.

It was created to make the 'common need' to have resources, information and labor available an opportunity to share, reduce economic spending and to combat the overproduction of goods.

SoloRoero is a project that is based on the principles of mutual aid and reciprocity, to demonstrate that companies that know how to dialogue and work in groups bring added value to the individual. Mutual support is essential, since the three production companies, together, represent a medium-sized winery in their territory, creating critical mass on the market.

The common goal of winemakers is the enhancement of Roero, with the production of deeply territorial wines (Arneis and Nebbiolo), following methods attentive to human health and the environment and transforming the concept of individual ownership into that of shared use.

They share:

- agricultural labor

- equipment for working in the vineyard and cellar (bottling machines, brushcutters, tractors, floats, transfer pumps and other tools),

- advice, best practices

- the organization of an annual event (Solovino)

- a deep relationship of friendship (above all)

risultati
Al 2024:

approx. 6

winemakers

involved in the process

3

firms

cohesive and resilient agriculture

5

editions

Of the Solovino event

attori coinvolti

The three realities constantly talk with other winemakers with whom they share practices, production philosophy and almost annually involve them in a promotional territorial event (Solovino).

They are not funded or sponsored by public or private bodies.

considerazioni di ricerca

Can trust be 'normalized'?

The model bases its effectiveness on trust and mutual respect: can a similar model exist between subjects who are not previously united by a relationship of friendship and mutual esteem? The 'agricultural network contract' could represent a valid tool to overcome this limit.

Replicability vs. scalability?

The model works because it is strongly linked to the territorial proximity of the members (maximum 8 km of distance between companies): its potential therefore exists in replicability, not in scalability.

Benefits of the model

Social:

• model that generates and strengthens relationships of trust, while generating concrete economic repercussions;

• the associative dynamic allows the circulation of ideas and comparisons that animate a healthy way of experiencing work as a space for even human fulfillment;

• the model requires great attention to the internal organization of the work process: it is necessary to study a very precise and flexible calendar, so that the need for the use of goods and labor does not overlap during the most intense working seasons.

 

Cheap:

• savings on the purchase (otherwise individual) of agricultural machinery and equipment;

• the group has a commercial and promotional strength comparable to that of the individual company;

• the association, active and up and running for more than 10 years, demonstrates the economic futurisability of production models based on use and not on possession.

 

Environmental:

• protection and enhancement of the identity of typical territorial features;

• enhancement of biodiversity;

• reduction of emissions due to the purchase of material and machinery for individual use.

Continue the journey

Realtà

SoloRoero

Extended name

SoloRoero

The R put into practice
R1. Rethink
venue

Roero (Cuneo)

Foundation year

2013

description

SoloRoero is an association of winemakers, founded as an informal collective, consisting today (2025) of the Cascina Fornace (Santo Stefano Roero), Valfaccenda and Alberto Oggero (Canale) farms in the province of Cuneo. Enrico, Luca and Alberto are the three souls of the SoloRoero collective: a territorial and artisanal viticultural project, which was born in Roero with the ambition to cross its borders and tell its truest story through its wines. A common goal, to enhance their Roero with the production of wines profoundly territorial, allowing the individual identity of the three different souls to emerge. The group intends to best interpret this territory, with the desire to vinify only the most classic and characteristic varieties (cultivating them with natural or certified organic methods): Arneis and Nebbiolo.

contacts
soloroero@gmail.com
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