“There were a lot of tests and a lot of time dedicated to studying and creating this seal; I was looking for materials other than tin or plastic polylaminate, so common and functional, but at the same time expensive from an environmental point of view.”


• Do research and experiment with new low-impact opportunities for packaging
• Counteract disposable
The premium range capsule The wines produced by Manuele Priolo are made of 100% organic material: a mixture consisting of 3/4 virgin beeswax and 1/4 of alabaster chalk, processed and applied by hand on each of the approx. 2,000 bottles produced per year.
They are raw materials that, once their function is exhausted, can be disposed of in organic or composted.
The capsule tells a story of territoriality and meticulous care throughout the supply chain, from the management of the vineyard to the last detail of bottling, through the creation of close relationships.
This capsule, which helps to make the entire packaging 100% plastic free, was born from the desire of the winemaker to find materials other than tin, aluminum or plastic polylaminate, common and functional, but at the same time costly from an environmental point of view and often also socially (think of the exploitation of child labor, for example, for the extraction of tin in many mines). “And the cost itself is not only due to the materials and their processing, there are even more expensive materials in the ecological field; but the enormous cost derives from the fact that they are merely aesthetic elements of packaging, without a technical function from the point of view of preserving wine.”
The capsule, due to the intrinsic characteristics of the material, also becomes a warranty seal: it melts at 50/55° centigrade, but is subject to deformation as early as 45°, so if it is handled for a long time it can demonstrate its “tampering”.
per year
in the packaging
they learned how to produce these capsules thanks to Manuele's support
A local honey producer (Monteu Roero - Cuneo)
Limits to consider
• The production and application of the capsule require the development of a specific manual skill and are time-consuming: they therefore have a significant impact on packaging costs
• The raw material (wax and plaster) may not be easily available and/or local in other contexts
• Solution that is difficult to scale, if maintained manually
Potential
• The project shows that dedication, knowledge of one's context (especially in terms of natural resources) and experimentation can offer sustainable design answers not available on the market.
• Manual processing makes each capsule different from the others (depending on the climate, the processing temperature, the manual experience, the percentage in the blend), making each bottle aesthetically unique.
• Could the next steps be the complete removal of the capsule (if we consider it an element with a superfluous function) and the reuse of the glass bottle?
2022
Micro producer from Roerino who describes the land he respectfully guards and cultivates as follows: “One of the oldest plans of the Pleistocene. New areas, currently unexplored by roero viticulture. Changing soils: in a few meters you pass from the loess of the Poirinese plateau, (a very fine wind deposit created in glacial periods with erosion caused by strong winds and cold), to the blue clay of the Zancleano, interspersed with white calcareous marl, passing through the best known Asti sand. A heterogeneity of soils that will cause me many stomach aches due to the difficulty and diversity of management, but which fully reflects the beauty of the wines that will result from it, giving each finished product a piece of its origin and its past. Soils of deltic and lagoon origin, visible from the detritus skeleton blunted and rounded by river waters, which, in addition to small mollusks, have seen placid mastodons, bovids, bears and prehistoric equines graze, in a world that thinks of the roero that passed exclusively under the Po Valley sea of the Piedmontese tertiary basin. Soils that ask for nothing more than to be valued as they deserve.”
